Central Territory Digital Community Lead
As the Central Territory Digital Community Lead, you join a digital first brand marketing team bringing Nike’s key stories and messages to life. You will be a key member on a cross categorical digital team that is responsible for how Nike comes to life for our consumers, shaping how they learn and engage with Nike in the middle part of the US. You will help create & shape activations and campaigns; strategically plan; and then flawlessly execute using all appropriate channels & partners.
Key Responsibilities:
• Owns all territory social communication
• Creates plans supporting territory and Geo led campaigns
• Works cross categorical and functional to ensure all details are covered; delivers one simple, digestible message to consumers
• Responsible for writing all copy in outbound and partner posts
• Builds plans incorporating external partners; driving awareness & engagement across all channels
• Manages listen/motivate through social
• Partners with Nike store digital leads ensuring streamlined & consistent plans
• Collaborates and shares plans across the organization, including North American brand leads, ensuring consistent Nike messaging across the Geo
• Collaborates and leads college social plans with student groups
• Manage multiple internal platforms & tools to streamline work
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