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On Saturday, October 29, I attended Bad Bunny, a Halloween art and music party at Café Lura located in Logan Square promoted by Fuel.  I heard about these Halloween festivities through David Rossman-Mallow also known as DJ Nosmo.  David is a fellow AEMM graduate student and like me, is interested in music business.

From 1999 through 2004, Nosmo had his own specialty dance program, Sonic Boom, on Q101.  He ran two independent electronic record labels and was a national touring DJ during his undergrad days.  In addition to radio shows and record labels, David was also an event promoter.

Since entering graduate school at Columbia, David has had to scale back.  However, not being able to fully stay out of the scene, during the month of October he geared up and promoted the most SPOOKTACULAR Halloween event, Bad Bunny.

The event featured The Art Noir Collective that included art by Ewa, Kacper, Kasia and Columbia’s very own Alex Collindres and Holley McConnell.  It was so great to have a group of AEMMers pulling together to hype this event.  This was the first time David featured an art gallery at one of his club events.

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I asked Alex what her experience was as an artist at the party and her response was “as an undergrad I studied studio art. The bad bunny party was a great way to not only collaborate with fellow students, but also to get back into my artistic process.”

As someone who is always down to boogie, I would have attended the event just for the music. However, I have to admit the art gallery really pulled the event together.  It created a much more intimate atmosphere.

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Later in the evening DJs Andre Solaris, Nosmo and Rikler laid down their tracks and the crowd was bustin’ their moves. The sound system was top notch, and the lighting and visual elements were in full effect.

DJ Nosmo

I spoke with David about why he came to Columbia and how it has helped him grow.  “I came to graduate school because I had been working professionally in the music business for a long time and felt like I was learning by making mistakes. I felt like I had hit the ceiling of what I could accomplish in my field without learning more concrete methods for working in an arts business.”

He definitely applied some marketing techniques we have learned in class to the Bad Bunny event, like adding the art gallery.  The artists brought their own crowd and extended David’s audience reach.

Holley commented that “the event was tailored for all types of artists: a huge conglomeration of multimedia, paintings, and music. It was hard to not enjoy the event, as there was something for everyone to enjoy!”

Holley, Nikki & Alex Interacting With The Art