National Denim Day: April 29, 2020

National Denim Day: April 29, 2020


Denim Day is an international day of awareness-raising and activism with the message that there is nothing anyone could ever do to deserve to experience sexual assault. Why Denim?

The campaign began after a ruling by the Italian Supreme Court overturned a rape conviction because the justices felt that because the victim was wearing tight jeans, she must have assisted her attacker in removing the jeans, thereby indicating that she was giving consent. The next day the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

The Denim Day campaign was developed in response to the case and the activism surrounding it. Wearing jeans on Denim Day is a symbol of protest against harmful and inaccurate perceptions of sexual harassment, assault, and rape. Share your photos wearing your denim using #columbiacollegeconnected to post on social media. I

f you or someone you know needs support, contact The National Sexual Assault Hotline at 1-800-656-4673. The National Sexual Assault Hotline is operated by RAINN. RAINN has a partnership with over 1,100 rape crisis centers across the United States. Rape crisis centers are community-based organizations affiliated with the anti-rape movement that work to help victims of rape, sexual abuse, and sexual violence. Rape crisis centers provide a number of services, such as victim advocacy, crisis hotlines, community outreach, and education programs.