A new Uniqlo store is opening on Chicago’s Mag Mile! We are looking for Japanese Brand Ambassadors, both male and female that appear to be in their 20’s with great energy. We’ll be working with Uniqlo to outfit and style brand ambassadors in Japanese street style inspired Uniqlo looks. The Uniqlo girls and guys will be positioned on train cars distributing food and beverage items to guests and greeting them as they arrive on the train with Japanese salutations.
The project we have is essentially a train branding campaign which commences September 15th and runs through to November 15th. Within this period we have 7 small events, the first 5 are private events taking place on the branded train cars themselves and 2 which will be public, most likely taking place outside of the new store location which is on North Michigan Ave.
Friday September 25th – VIP INFLUENCER EVENT
Wednesday September 30th – PRE-REGISTERED CONSUMER EVENT
Thursday October 8th – PRE-REGISTERED CONSUMER EVENT
Friday October 16th – PRE-REGISTERED CONSUMER EVENT
Friday October 23rd – PRE-REGISTERED CONSUMER EVENT
Public Street Activity
Saturday October 24th – PUBLIC EVENT
Sunday October 25th – PUBLIC EVENT
On each of these train takeovers we will have guests meet and line up on platform at set station and then board and ride the Uniqlo train for 15 mins (there will be 4 x 15 mins events per day between the hours of 10AM-3PM)
On Board the trains we are going to have a combination of sound installations, give-away, game/prizing and live dancers/street style performers.