Journalism students need to have a strong online presence and include social media in their portfolios. As a journalist, you need to show examples of your writing and be active with social media through your blog, Twitter, etc. to show interests in your medium.

Your writing portfolio should consist of published work, notclass projects. If you don’t have
published work, start volunteering to write for blogs or other media so you can
gain more experience.

There are great journalism websites that you can post
your work to. Suggestions are: Contently, Pressfolios, Clippings, WordPress,
Virb,
Tumblr
and many others that can house your work.  Poynter explores this further.

Show yourself as a multimedia journalist, include a range of samples of
the work you
have done!

For broadcast journalism students, you need to have a
reel.  Read these tips
from a pro. Check out a sample from
Alumni Angelica Sanchez.