Photo courtesy the Columbia Chronicle

This year, about 100 people consisting of students and faculty from the Business & Entrepreneurship department at Columbia College Chicago will head to Austin, Texas to participate in South by Southwest (SXSW).  The SXSW conference and festival highlights original music, independent films, and technology.

The Business & Entrepreneurship department brings graduate and undergraduate students from AEMMP Rock, AEMMP Hip-Hop, AEMMP Talent Agency, AEMMP Digital Distribution and Promotion Agency, and AEMMP Publishing practicum classes, to gain experience through marketing and promoting their bands in different Austin events/venues. While in Austin, the students will host their fourth annual networking event, AEMMP Records, Unofficial Day Party at the Bat Bar, on March 19 from 12-6.

The AEMMP Records, Unofficial Day Party, will feature talent such as Thelonious Martin +Friends, Kembe X, Alex Wiley, The Kickback, and other guests.

The adventure from Chicago to Austin gives students the opportunity to experience an aspect of the “real world,” for those who want to enter the arts and entertainment business. SXSW participants represent connected professional members of the music, film, and interactive arts industries.

You will not want to miss any step of the journey to South By Southwest. Follow the hashtag #AEMMPSXSW2015 on twitter to take part in this excitement.