Course Spotlight: Developing A Marketing Plan

Developing A Marketing Plan, taught by assistant professor Sandra Kumorowski, is a fantastic opportunity for undergraduates. This course teaches students to develop a full marketing plan for a client each semester. Past clients include: The Chicago Tribune, Chicago Lighthouse, Walter E. Smithe, and fitness personality Andrea Metcalf. Students are responsible for understanding the components of a marketing plan and how to best work as a team to prepare for real world implementation.

This semester students have the opportunity to work with Undercover Colors, a company dedicated to preventing sexual assault. Four students at North Carolina University are the companies founders. The product is a nail polish that changes color when in the presence of the date rape drug.

Photo via UnderCover Colors Facebook Page

Photo via UnderCover Colors Facebook Page

So far, students have finished the research phase of their marketing plan and are continuing on to the strategic planning phase, where students will team up to design a survey to collect data. They are currently working with Beverly Anderson, the assistant dean of student health and support here at Columbia College Chicago.

If you’re interested in building your portfolio with hands-on marketing experience and real life clients make sure you register for this course.