100 Students Participate in SXSW

This year, almost 100 students, accompanied by 7 instructors from the Business & Entrepreneurship department will participate in South By Southwest (SXSW), one of the largest music, film, and interactive festivals in the country.   One of the original goals for SXSW was to create an event that would act as a tool for creative people and the companies they work with to develop their careers and bring together people from a wide area to meet and share ideas.

The department is bringing students from AEMMP Hip Hop, AEMMP Rock, AEMMP Talent, and AEMMP Digital Distribution practicum classes to showcase talent and handle the marketing/social media coverage of the bands and the events themselves.  While working at SXSW AEMMP will be hosting a showcase of their talent, networking with Alumni, and meeting industry professionals at their AEMMP Records, Official Day Party being held at the Bat Bar, March 13 from 12pm – 6pm.

The AEMMP Records, Official Day Party will feature talent such as The Giving Tree Band, Metropalis, Marina City, Nick Astro, Carbon Tigers, Saba, No Name Gypsy, and Martin Sky.

Their journey from the classroom to the showcase provides “real life experience” for those looking to enter the world of arts and entertainment business.  The collection of representatives from Columbia College going to SXSW this year encompass both graduate and undergraduate students as well as faculty members who are well established and connected in the music, film, and interactive arts.

Be sure to follow their journey to SXSW through their blog posts on the AEMM blog, their Instagram, which will no doubt be overflowing come March 13, and the hashtag #aemmpsxsw.  This is one trip you won’t want to miss out on!