As another example, someone like Michael Wolf could never have made his Street View series without the advent of Google’s technology. He could have traveled around Paris and made photographs, but that has been done before, many times. He could have tried to explore notions of surveillance—that imagery would have been drastically different. Instead, he was presented with a new “thing”, saw the way that it could comment on the ever-surveilled nature of our society, and used the “thing” itself to make that comment.
Can I tell you what to do? No. Can I tell you what the next major issue to explore will be? No. What I can tell you is that if you sit on the edge of what’s happening in regards to the progression (and in some cases regression) of our ever increasing digital culture and keep your eyes open to the world around you, you will see new avenues opening all the time. I find the most relevant work is made in this space, because it talks about how we relate to the world around us, a world that is ever-shifting. So, take heart that there is always something new around the corner, waiting to be discovered, and there is always more art to be made.