Samantha Strandberg aims to inspire others through personal stories, sense of style, industry knowledge and trend research. As well as to develop inclusivity of all genders, races, and body types through the means of fashion. Synonymous with cultivating an effortlessly chic aesthetic, Samantha has mastered the art of styling high end fashion with accessible everyday practicality. She couples this with her main focus towards planning, allocating, buying, and merchandising. Samantha strongly believes that if you put your mind and your effort in all that you do, you will succeed.