The College Art Association Services to Artists committee in collaboration
with v1b3 (v1b3.com) are producing a printed catalogue of Augmented
Reality (AR) art works entitled AR* TO VIEW. Each artist’s page in the
catalogue will connect viewers to the AR art works visible on a smart
phone using an image recognition software that will be triggered by the
pages in the book.

The AR* TO VIEW catalogue will be dynamic (active) for three years.

THE CONCEPT: CAA regularly holds the NYC CAA conference the Hilton Hotel,
NYC.(1335 Avenue of the Americas, New York, New York, 10019) Thinking
about a hotel as a system of generic meeting spaces and temporarily social
and personal places, we encourage artists to think about the place, the
site, the city, the hallways, rooms, bars etc. and produce a specific AR
artwork that responds to that space. The catalogue will consist of a
graphic trigger chosen by the artist (printed in the catalogue) that can
be viewed from an AR app enabled cell phone. The triggers will be images
taken of objects and features of the hotel itself, so that participants
can also move around the hotel and trigger AR artworks without the
catalogue or use the catalogue as a map of the artworks.

We would like you to participate AND to recommend other artists you think
would like to participate. The printed catalog will be distributed during
the CAA conference in New York City, February 13-16, 2013. The AR art
pieces will be live by the opening of the conference and will remain
active for three years.

INSTRUCTIONS
Email Gail Rubini gail.rubini@gmail.com the following:

1. The web address linked to the artwork, (or a sample of the artwork you
are considering) your name, title, and short general description of the
artwork that will be accessed (If you upload to YouTube or Vimeo a
documention of the experience ­ include the web address generated by them.)
2. Include your personal website address to be included in the catalogue.

DEADLINE
The deadline to receive your materials for the catalogue is November 22, 2012.
The AR artwork will be live Feb 13, 2013.

PROJECT PROCESS
Once we receive sample artwork and catalogue information we will:
1. Select/approve a graphic that directs viewers to your content
2. send a copy of the AR graphic for your records and for you to invite
your Facebook friends to participant and try out AR.

PROJECT LEADERS
Gail Rubini
Conrad Gleber
Mat Rappaport