Friends of the Library Signature Showcase: An Evening with Laurence Minsky

Laurence Minsky is an award-winning advertising and marketing professional

Laurence Minsky pic

Laurence Minsky

 

CHICAGO (Oct. 25, 2013)—Columbia College Chicago Library and the Friends of the Library are pleased to have Laurence Minsky, Associate Professor in the Marketing Communication Department at Columbia College Chicago as their featured speaker for the Fall 2013 Friends of the Library Signature Showcase.

Recognized for his strategic and creative skills, Mr. Minsky’s experience as a Creative Director/Writer/Educator includes brand development, brand activation, brand & direct response advertising, promotions, interactive, local store marketing, and new product development. He is an award-winning creative and the author of numerous books including the popular How to Succeed in Advertising When All You Have is Talent Second Edition (2007) and his latest, The Get a Job Workshop: How to Find your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experimental and More (2013), both published by The Copy Workshop.

He has worked full-time for such top agencies as Frankel (now Arc Worldwide) and The Marketing Store Worldwide and has consulted for 141 Worldwide (now OgilvyAction), Draft Worldwide (now Draftfcb), Slack and Company and many other organizations. He has also created marketing and communications solutions for many blue chip clients, including AT&T Wireless, GE, Motorola, McDonald’s, PetSmart, Spacelabs Healthcare, among others.

Copies of Mr. Minsky’s books will be available for sale and signing at the end of the program.

WHO:
Laurence Minsky, associate professor in the marketing communication department at Columbia College Chicago will be the featured speaker.

WHEN:
Tuesday, Nov. 5th
5:30-7:30 p.m.

WHERE:
Columbia College Chicago Library
624 S. Michigan, Chicago, IL
3rd Floor North

For more information, contact Kimberly A. Hale, head of community engagement and special initiatives, Columbia College Library, at 312.369.7355 or khale@colum.edu.

Columbia College Chicago is an urban institution that offers innovative degree programs in the visual, performing, media and communication arts for more than 10,000 students in 120 undergraduate and graduate programs. An arts and media college committed to a rigorous liberal arts curriculum, Columbia is dedicated to opportunity and excellence in higher education. For further information, visit www.colum.edu.

The mission of the Columbia College Chicago Library is to support Columbia College Chicago and its academic programs by providing access to information resources and teaching students to evaluate and use them. For more information, visit: www.colum.edu/library.

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Media contact: Steve Kauffman, 312.369.7383, skauffman@colum.edu.