Chicago is an epicenter for summer music festivals. When you say July to any Chicago music fan, they automatically think Pitchfork. It is an annual summer music festival that takes place over one weekend in July (Friday, Saturday, and Sunday) at Union Park. The music spans from indie-rock, rap and hip-hop, dance, punk, experimental, electronica, and jazz.
During the festival, the Green/Pink Line stop located at Ashland and Lake receives a higher volume of traffic than normal. Outside the festival gates the street is flooded with music fans, scalpers, promotional teams, people hustling to try to sell stuff, and a sense of excitement, like Christmas in July.
The July weather did not disappoint—festival goers endured the rain, which turned the grass into sloppy mud puddles and the hot rays of sunshine, turning some fair skinned noses pink.
A three-day festival makes it hard to keep track of all the bands you want to see. With the help of phone app company, Diacarta, Pitchfork came out with the handy-dandy phone-app to help keep track of who is playing when and where. You could even create your own schedule.
While attracting local music fans, people from all over made the trek to the Windy City,, including the lady who likes to “Just Dance.” Ms. Gaga made an appearance checking out Kendrick Lamar. Who knows, maybe a future collaboration is in the near future.
This was my second time attending Pitchfork as a volunteer. Chicago NFP, Rock For Kids (RFK), got to “pitch” a tent and host a mini-auction. Some of the auction memorabilia included signed items from Hot Chip, Feist, Godspeed You! Black Emperor, Sleigh Bells, Iceage, Dirty Beaches, and other items obtained from previous years, like the 2010 Pitchfork poster signed by the members of LCD Soundsystem. The auction lasted the entire festival, beginning on Friday and ending at Sunday at 8pm. The auction raised funds that help contribute to music education for at-risk youth living in the Chicago area. Also, it gave fans the opportunity to go home with the coolest concert swag ever.