Course Spotlight Archive

The undergraduate Introduction to Marketing spring course, led by Gina Valentine, had the opportunity to complete their final project with Columbia alumna, Mellini Cross. The goal of the project was to produce a marketing plan for her real-world business. Leader...
How did the Parallel Planet project come about? The idea of Parallel Planet: Hip Hop Dance in China stemmed from a conversation that Xinqi Tao, a student majoring in Arts Administration at SAIC, and I had at the end...
Recently, the Sports Management program sponsored a visit from the Chicago Bulls. The event featured Benny the Bull, Benson, The Luvabulls, Incredibulls, Bill Wennington, and the Optimum Sports Marketing Agency. The students were not aware of the purpose of the event or the...
Jimmy Odom (BA ’10) came back to Columbia April 21st to engage in a dialogue with Business & Entrepreneurship graduate students. A Chicago native, Odom is currently the Senior Advisor of Minority Business Development for the Illinois Department of...
The Business & Entrepreneurship Department is preparing to participate in another great year of the Manifest Urban Arts Festival. Many Business classes will be producing and contributing to the activities. This year’s department events are a senior showcase, a...