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Two AEMM Entertainment Marketing classes taught by Rose Pritchett came together to produce and market a concert hosted by ShopColumbia. Nake Nula Waun, a famed hip hop group, and professional hoop dancer, Samsoche Sampson, headlined the event. The turnout was impressive, bringing in both Columbia students and the local Chicago community. This video reflects on the students’ planning efforts and experiences associated with putting on a large production.