Course Spotlight- Entrepreneurship
The undergraduate Introduction to Marketing spring course, led by Gina Valentine, had the opportunity to complete their final project with Columbia alumna, Mellini Cross. The goal of the project was to produce a marketing plan for her real-world business. Leader...
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How did the Parallel Planet project come about? The idea of Parallel Planet: Hip Hop Dance in China stemmed from a conversation that Xinqi Tao, a student majoring in Arts Administration at SAIC, and I had at the end...
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Mellini Cross (BA ’96) is a Columbia alumna who is actively engaged with current students twenty years after graduation. As the owner operator of Herby Pop popcorn, she is partnering with the Introduction to Marketing class, teaching product development and other marketing...
Student Spotlight
Deepa is just a few weeks away from graduation and not far from her dream job. We had the unique opportunity to talk with her about post-graduation career plans. Her goals are to go into marketing or development, which...